“Good to Great” and Missions July 30, 2008 | Written by David Souther

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Our executive staff at EvanTell has been reviewing “Good to Great”, a book by Jim Collins that analyzes 11 average businesses that suddenly experienced explosive growth that was sustained over a 15 year period. The purpose of the book is to summarize what these companies had in common that led to such a dramatic turnaround.

One of the common reasons for the success of these companies is what Collins refers to as “level 5 leadership.” We normally think of great leaders as being highly charismatic, able to lead by the sheer force of their charismatic personality and persuasive skills. However, Collins points out that in most of the companies that experienced sustained growth, this was not the case.

Here is a list of some of the traits of a “level 5” leader:

• Embody a paradoxical mix of personal humility and professional will.
• Ambitious, but first and foremost for the company and not for themselves.
• Display a compelling modesty, are self-effacing and understated.
• Resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
• Reflect a workmanlike diligence—more plow horse than show horse.
• Unwavering, doing what must be done for the sake of the company, even in the face of enormous obstacles and opposition.

It occurred to me that these same traits and work habits of level 5 business leaders are the same ones displayed by many of the great leaders in missions throughout history. Mission leaders such as William Carey and Hudson Taylor were in fact “level 5” leaders and these characteristics were part of the reason for the tremendous impact of their endeavors.

All truth is God’s truth. Many of the principles listed above are Biblical in nature and apply both in the worlds of both business and ministry. In the next few posts, we will more closely examine this correlation.

Tags: evangelism evantell International missions

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